Look away Apple! Now Gwyneth Paltrow's son Moses Martin makes modeling debut

Martin was sporting the $595 'Check Collar Cotton Polo Shirt' over the $595 'Long-Sleeve Cotton Top' with blue jeans

In another shot, the Brown University junior appeared to be ready for tennis in a $395 'Cotton Polo Shirt' in denim blue while seated behind the $2,650 'Check Holdall' bag

Burberry opted to use the song For Hire from Martin's band People I've Met for the accompanying commercial, in which he drove around the English countryside in a Range Rover with models like Edie Campbell (L)

The alt-rock trio - including drummer Orlando Wiltshire and bassist Andrew Suster - are next scheduled to perform in England at the Reading Festival on August 28 and the Leeds Festival on August 29

The Manhattan-born musician's gig in front of the camera came after his older sister Apple Martin modeled for brands like Chloé (pictured), Self-Portrait and GapStudio

The 22-year-old Vanderbilt University grad is set to make her big-screen acting debut in Nancy Meyers' 2027 semi-autobiographical movie about filmmakers for Warner Bros. (pictured last Saturday)

In April, Paltrow gushed that Martin was 'the definition of a gentleman - kind, intelligent, thoughtful and soulful. It's beyond words how incredible you are' 

The 53-year-old Oscar winner is also a bona fide nepo baby - having had a leg up in the industry thanks to her actress mother Blythe Danner (R, pictured in 1997), showrunner father Bruce Paltrow (L) and filmmaker godfather Steven Spielberg

Paltrow 'consciously uncoupled' from Coldplay frontman Chris Martin (R) in 2013 following a decade of marriage, and married 9-1-1 co-creator Brad Falchuk in 2018