North West's erratic new image sparks deeply concerning industry gossip... as truth about her Kim Kardashian lookalike minder is revealed and family's closest friends speak out

Sat in the front row, North West looked uncomfortable as photographers and fans clamored to get a shot of her, the braying mob held back by a lone security guard trying to afford the youngster some space.

It's nothing new for North who, from as young as two, was demanding 'no pictures' from prying paparazzi and holding up signs in protest.

But it's clearly something she still has not adjusted to, with her latest outing, sans her A-list parents and , sparking a serious debate over North's exposure in the public eye at such a tender age.

While obliging to pose for photos at the Vetements show during  on Friday, 13-year-old North was hugged by two grown men, one of whom – 23-year-old internet personality Matteo Sinet – ignored her apparent attempt at a handshake, instead embracing her.

of that moment online, rattling off a slew of concerned posts, one of which implored: 'WOW!! Protect your kids people. Protect your kids!'

Now, sources have told the Daily Mail that Skepta, real name Joseph Olaitan Adenuga Jr, is far from the only celebrity questioning North's meteoric rise to public prominence, with Kardashian, 45, said to feel 'insulted' at the idea that she isn't doing enough to protect her daughter.

'Skepta won't be the only artist concerned about how exposed North is to fame-hungry adults who may not all have good intentions,' one insider told the Daily Mail.

'Artists are super conscious about protecting their kids from the industry. Some people close to Kanye love Kim but feel that not enough is being done to keep adults away from North. Other celebs do judge them.

'Kanye isn't completely on board with everyone who is in charge with looking after North.'

In fact, another source added that West, also now known as Ye, is taking steps 'to ensure North has the protection and boundaries she needs.'

'No child should be placed in a position where adult men feel entitled to crowd her, comment on her, or seek photos with her in a way that treats her as public property,' the source said. 'Ye believes the focus should be on condemning that behavior, not packaging it as spectacle.

'Ye is taking this seriously… This behavior is unacceptable and will not be tolerated.'

West may have his concerns, but he and Kardashian were both nowhere to be seen as their daughter battled the paparazzi at last week's event. Instead, the controversial rapper was celebrating his 49th birthday with his new wife Bianca Censori at a private party a mere ten miles away at the Château de Versailles.

Kardashian, meanwhile, appeared to be back home in Los Angeles celebrating her sister Khloe's 42nd birthday.

In their absence, North had been left in the care of Danielle Levi, a longtime stylist of Kardashian who in recent months has seemingly taken on the role of primary chaperone for the young teen as Kardashian struggles to juggle her own career with North's ascension.

Another source said: 'Ye is taking this seriously… This behavior is unacceptable and will not be tolerated' (Ye and North pictured on stage in April)