Brooklyn Beckhams Hypocrisy: Cashing In on Fame

has come under fire this week after taking a swipe at his parents in an Instagram advert for DoorDash. 

The , 27, collaborated with the food delivery firm for the sponsored video, in which he smirks and says: 'You're probably wondering why I'm watching the FIFA World Cup 2026 from home... It's a long story.'

It has been taken as mocking his parents, with whom he no longer speaks, while friends of the Beckhams have said by the jibe. 

Brooklyn's post hasn't gone down well with the public, who have accused him of cashing in on his family feud and that in doing so he contradicts his January post denouncing his parents, in which he hit out at 'Brand Beckham'. 

In the scathing six-page statement, Brooklyn accused his family of valuing 'public promotion and endorsements above all else', claiming his parents were 'performative'.

Yet while he may have been quick to point the figure at his parents, Brooklyn also has a lengthy history of using 'Brand Beckham' to land work. 

In 2024, Brooklyn claimed that he was ready to stand on his own two feet as he promoted his new upcoming hot sauce range, Cloud 23. 

He explained that the name was inspired by No 23 shirt which David Beckham wore at Real Madrid and LA Galaxy, as well as June 23, the date he proposed to Nicola Peltz.

Yet he insisted that when the hot sauce was released, the public would begin to see him in his own right. 

He told InStyle: 'Obviously, I've been so fortunate to get these opportunities where [my last name] does help. But when it comes out in September, I think people are going to be like, "wow."'

Asked what he thought about his nepo baby label, Brooklyn added: 'I mean, I can't help how I was born. I couldn't ask for better parents and I'm just trying to work my a** off and trying to make a name for myself. That's all I can say, really.'

Yet despite his comments, it wasn't long before Brooklyn namedropped his parents to flog the hot sauce. 

Last February, Brooklyn mentioned his dad no less than three times in an advert for Whole Foods that was filmed ahead of the Super Bowl. 

In the skit, Brooklyn said that American football wasn't 'proper football', and that he was going to call his dad to 'set it straight'. 

While cooking with his Cloud 23 sauce, Brooklyn then asked if the camera operator could locate his phone is to see if his dad had called, before explaining that he grew up with football.

The advert ended with Brooklyn's phone ringing and him having a chat with his 'dad'. 

Brooklyn discovered his love of cooking in lockdown and after sharing a video Instagram videos of his meals, he filmed social media series, Cookin’ With Brooklyn. 

The show, which aired on Facebook Messenger and Instagram, was mercilessly mocked as it was revealed a crew of 62 professionals - including a 'culinary producer' - had been assembled for the show, in which he made a sandwich and needed help cooking a hashbrown. 

It was produced by influencer content company Wheelhouse DNA at a staggering cost of $100,000 per episode, with TV execs telling The Post the budget and scale was 'unheard of'. 

Brooklyn made a point of mentioning his family in every episode, such as telling Nobu restaurateur Nobu Matsuhisa: 'I came here with my dad when I was 13'. 

A source told Page Six that the Beckhams' family friend Gordon Ramsay had advised to them to put as much money into it as they could.